The Delta Collective – “Valley of Kings”
This weekend was the first 48 hour Memphis Music Launch, presented by the Memphis Music Foundation, EmergeMemphis and the Launchpad – basically a whole bunch of nonprofits dedicated to improving Memphis.
The concept was that people could pitch any kind of music or business music idea to the other participants. Then, 8 pitches would be picked to have groups work on that idea for 48 hours, presenting at the end of the weekend. From there only four groups would move forward to a showcase show at the New Daisy in July, with the winner getting a record deal and other awesome prizes.
Laurel did a lot of the collateral design work for the project at Archer, and thought that it might be something fun for us to do. You know, do some design work, maybe build a website for a band that needed work.
Like all of our Bad Ideas, this ballooned into something much bigger than we expected.
We ended up working with a group of 8 musicians who were strangers on Friday, and by Sunday were making music that I really feel represents the modern diversity of Memphis and America as a whole. We named them The Delta Collective, and ended up taking over all of their marketing/legal/business research while they got to the business of writing and recording.
And my God did they knock that part of it out of the park.
At then end of the weekend, we presented the band, their music and all of the planning we’d done. I took over the business end of the presentation, and from the audience feedback, we were the best of the bunch.
I’ll never forget when the judges came back after their deliberations.
“Now, here are the winners in no particular order…
The Delta Collective…”
So, they’re moving on to the showcase in July, with L and I acting as publicists/shepherds/managers/enablers.
You can check out the final product at the website we built:
And stream our first track right here!
That’ll also lead you all of our social media stuff, too.
We’ve got 90 days to do as much as we can with these guys, who were, just 48 hours ago, total strangers.
No idea what’ll happen in that or beyond that, but at least for the weekend, those six people and the two of us had our lives changed for the better.
I just wish I could have a weekend after that weekend. Our yard needs to be cut badly, ha.
Like this piece? Click here to vote it to the top!